campaign

Guidelines

Customize assets to your school or region with these simple step-by-step breakdowns.

guidelines

Templates

A General Brochure and Regional Factsheets have been created for your convenience. Add your logo and URL to the General Brochure for quick customization. Tailor factsheets to your specific focus by swapping out images and editing the language and URL. Update Directional Signs and Campaign Boards for your own outreach events. Also included are Radio Scripts and Social Media Posts that can be personalized for your institution.

Campaign Guidelines

guidelines

Typography

Specific fonts and type are used across all marketing collateral and events materials to provide a cohesive look and feel. Learn about the role of each font and how you can purchase them to customize assets for your own use.

Aa

Specification

Typeface: Industry


Weight: Medium


Usage: Headlines, Subheads, Call to Action

purchase

Typeface: Amble


Weight: Regular


Usage: Body

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Typeface: Industry Inc


Weight: Base


Usage: Headlines

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Color Palette

CCD Blue / PMS 295
#213166
R-33 G-49 B-102
C-100 M-91 Y-31 K-20

CCD Gold / PMS 143
#f6b31e
R-246 G-179 B-30
C-2 M-32 Y-98 K-0

CCD Grey / PMS 431
#595d6d
R-89 G-93 B-109
C-68 M-58 Y-42 K-19

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